It starts with the founding of Porreco Motors, by Louis J. Porreco, in 1968 ...
Bianchi Honda was initially established in 1971 by a gentleman named Enrico Bianchi, aka “Hank.” Hank ran the business under the name “Bianchi Honda” for 21 years. In 1992, Hank was diagnosed with a serious illness and became unable to manage the dealership effectively. Realizing he needed a senior partner to help operate the Honda store, he called on long-time friend and neighboring auto dealer, Lou Porreco who purchased controlling interest in 1992. Hank passed in April of 1994 and Lou Porreco purchased the balance of Bianchi Honda from the Estate and consolidated it with Porreco Motors. The merged entity became Bianchi Motors, Inc. d/b/a Bianchi Honda.
Lou Porreco kept the name Bianchi Honda due to the fact that the company had already achieved an outstanding reputation for customer satisfaction and product service. Bianchi Honda has had three different locations over the years, with all three being along Peach Street in Erie.
The commitment of Lou Porreco and the Bianchi Honda team to good principals of business ethics were reflected in 2006 when the Better Business Bureau awarded the dealership the “Torch Award for Marketplace Ethics.” This was a huge milestone in the car industry and showed our commitment to honesty and integrity. We are also the recipients of the prestigious Honda Presidents Award for the 14th time! Only one other dealership in the entire nation has received this award more than us.
Bianchi Honda, and the entire Porreco family, have been committed to avoiding outrageous, exaggerated, and/or unclear sales promotions which could cause consumer confusion. They are always working toward doing the right thing by presenting products and services at easy-to-understand, fair values. As a result of this and help from our valued customers, Bianchi Honda has just been confirmed as The #1 Selling Honda Dealer in all of Pennsylvania for 2012.